www.under27.org

The Under 27 campaign is jointly sponsored by the Massachusetts Department of Public Health and the Office of Attorney General Martha Coakley. The aim of the campaign is to increase awareness among retailers, their employees, and the general public about state and local tobacco sales laws and to encourage retailers to comply more effectively with these laws, particularly as they relate to the sale of tobacco products to minors.

Clerks must check ID of anyone who looks younger than 27.

Store clerks must verify the age of any customer wishing to buy tobacco who looks younger than 27 years of age, by checking date of birth on a government-issued photo ID. Tobacco products generally may be sold by stores only in a direct, face-to-face exchange.

The Retailer Training Kit, to be used to train tobacco retailers, is available at www.mass.gov/dph/mtcp.

Order Under 27 Materials, including calendars and cashier cards, at: www.maclearinghouse.com/retailer.htm.

Some quick helpful links:

• Acceptable forms of ID: Massachusetts.doc
• Acceptable forms of ID: Other states.doc

Visit the Tobacco Retailer section for more information.